Abandoned Transaction Paywalls

When a user opens the store purchase sheet and dismisses it before completing the purchase, Superwall tracks a transaction_abandon event. You can respond to that in two ways:

1. Show another paywall with a transaction_abandon placement.
2. Keep the user on the current paywall and reveal a drawer, offer, or survey using the didAbandonTransaction paywall state.

Show another paywall instead

You can add transaction_abandon as a placement in a campaign. If a matching paywall is available, Superwall closes the current paywall and presents the new one.

Use this approach when the recovery experience should be a completely separate paywall, such as a dedicated discount page, a transaction-abandon survey template, or a later campaign with its own audience filters.

For campaign setup details and available audience filter parameters, see transaction_abandon.

Use didAbandonTransaction in the current paywall

Use the didAbandonTransaction state when you want the recovery offer to feel like part of the same paywall instead of closing one paywall and opening another.

didAbandonTransaction is a boolean state variable that Superwall manages for you. It starts as false when the paywall opens or when a new purchase begins. If the user cancels the store purchase sheet, Superwall sets it to true.

You can use that state to open a drawer after the abandoned transaction:

1. 1

   Add a drawer for the recovery offer

   In the paywall editor, add a Drawer element. Put the follow-up offer, survey, or personalized message inside the drawer.

2. 2

   Bind the drawer to the transaction state

   Select the drawer and set its open state to use a dynamic value. Use the state.didAbandonTransaction variable as the condition so the drawer opens when the value is true.

3. 3

   Add the follow-up purchase action

   Add a button inside the drawer that starts the purchase you want to offer next. For example, you might show the same product with clearer copy, a discounted product, or a lower-priced alternative.

4. 4

   Publish and test the paywall

   Preview the paywall on a device, tap the purchase button, then dismiss the App Store or Google Play purchase sheet. The drawer should appear on the same paywall after the transaction is abandoned.

Personalize the recovery offer

When a transaction is abandoned, Superwall also stores the abandoned product reference. This lets you personalize copy based on the product the user tried to buy.

For example, if the user attempted to purchase the annual product, you can use the abandoned product variables to show annual-specific copy or pricing inside the drawer:

Still interested in {{ products.abandoned.periodly }} access?

You can use the same product fields available for your other product variables, such as products.abandoned.price, products.abandoned.periodly, or products.abandoned.trialPeriodText.